The programme is as follows:
10h00 – 10h15: Words of Welcome
Presentation of the EU SME Centre,
by Mr Davide Orlandi, EU Partnership Coordinator
Presentation of EU-China Business Association,
by Ms Gwenn Sonck, Executive Director
10h15 – 10h45: 'How to Enter the Chinese Market, Different Channels and Approaches', by Mr Alessio Petino, EU SME Centre Business Advisor
10h45 – 11h00: Q&A Session and Closing Remarks