The Flanders-China Chamber of Commerce, EU SME Centre, and the Italy-China Council Foundation are pleased to invite you to the Conference: "Get Ready for China", which will take place on 11 May 2023, at 16h15 CEST at the Official Residence of the Governor of West Flanders, Burg 3, 8000 Bruges.

Entering the Chinese market can be both a major opportunity and a difficult task for European SMEs. With its growing middle class and increasing consumer demand for quality products and services, China presents a significant potential for European SMEs looking to expand their customer base and increase their revenue by tapping into the market.

However, this can be a challenging market to navigate, particularly for SMEs who may not have the resources or experience to know the complex regulatory and cultural landscape. Regulatory barriers such as customs regulations, certification requirements, and licensing procedures can be time-consuming and costly. The language barriers, different business practices and consumer preferences can also make it difficult for European SMEs to establish and maintain solid relationships with Chinese partners and customers.

Despite these challenges, entering the Chinese market can be highly rewarding for European SMEs who are willing to invest the time, resources, and effort required to succeed. By understanding the market and working with local partners who have experience and knowledge of the business environment in China, European SMEs can position themselves for long-term success and growth.

During this event, Business Advisor, Mr Alessio Petino will help participants to better understand the market, and Flemish companies will share their experiences of doing business in China, during a panel discussion with Mr Manuel Goossens, General Manager at Good !D, and Mr Reinhart Viane, Business Development Director at KCC Entertainment Design.

The conference will be held in English. This is a free event open to all small and medium-sized enterprises from European Union Member States and countries participating in the Single Market Programme.

The programme is as follows:

16h15 – 16h30: Registration

16h30 – 16h50: Words of welcome and presentation of EU SME Centre

by Mr Davide Orlandi, EU Partnership Coordinator, EU SME Centre

and Ms Gwenn Sonck, Executive Director, Flanders-China Chamber of Commerce

16h50 – 17h20: How to Approach the Chinese Market: Peculiarities and Trends

by Mr Alessio Petino, Business Advisor, EU SME Centre

17h20 – 17h50: Panel discussion with experience sharing of:

Mr Manuel Goossens, General Manager, Good !D

Mr Reinhart Viane, Business Development Director, KCC Entertainment Design

17h50 – 18h15: Q&A session and closing remarks

18h15 - 19h00: Networking cocktail hosted by the Province of West Flanders