Do you wish to tap into the huge Chinese market with rapidly growing consumption and imports? If so, we recommend that you find out more about the China International Import Expo (CIIE). This year, the 6th CIIE will take place in Shanghai from 5 to 10 November 2023. As one of the largest annual trade fairs in China, it will be a golden opportunity for companies wishing to export to China to meet directly with potential customers and business partners.

As the first post-Covid major import-oriented event in China, the 6th CIIE is expected to be bigger than ever, with more participants.

To discover the benefits of the CIIE and learn how you can increase your brand exposure in the huge Chinese consumer market, we advise you to register for the webinar we are holding to promote the CIIE and to provide useful information about what you need to do to attend. The webinar is called "Explore the Chinese Market at the 6th China International Import Expo (CIIE)" and will be held on 26 May 2023 at 10h00 CEST.

The programme is as follows:

10h00 – 10h10: Opening words by Ms Gwenn Sonck,

Executive Director, Flanders-China Chamber of Commerce

10:10-10:25: Speech by Mr Li Weixin,

Director of Exhibition Department of the China International Import Expo Bureau

10:25-10:35: Presentation by Ms Zhang Yaqi,

Manager of China International Import Expo Department of the National Exhibition and Convention Center (Shanghai) (Trade in Services Area);

10:35-10:45: Presentation by Ms Zhang Erjia,

Manager of China International Import Expo Department of the National Exhibition and Convention Center (Shanghai) (Food and Agricultural Products Area);

10:45-11:00: Presentation by Ms Chen Weicheng,

Manager of Bank of China, Shanghai Branch

11:00-11:10: Q&A session

11:10-11:15: Closing remarks by Ms Gwenn Sonck