Webinar: Practical testimonials & negotiating with Chinese partners - Cultural differences and preparation for participation in trade fairs - 11 May, 2022, 10:00 - 11:30 AM CEST

In this webinar, business leaders from the healthcare industry will share their experiences of how they have entered the Chinese market. There will be a chance to ask them questions in order to ensure you are prepared to enter the vast market.

It is very important to understand cultural differences between China and the West, and the nuances that have to be picked up. We will offer an overview of those differences as well as explaining how this translates into negotiating. Some companies fail to succeed in China because they overlook these differences.

You will learn how best to prepare for and participate in the hybrid conferences and match-making summits in China, as well as be educated on the things that you need to know for successful participation in trade fairs. You will also obtain the list of most relevant trade fairs in the healthcare sector.